What?
April 27th, 2012 
admin The Wrap.com
“Last Rites,” directed by Russell, is about a woman trying to bring her murdered outlaw lover home for burial. Its cast includes Lizzy Caplan, Peter Dinklage, Dwight Yoakam, Jason Priestley, Kris Kristofferson, Cote de Pablo and Scott Speedman.
Several of the actors, including Dinklage and Yoakam, are participating in Horsethief’s viral marketing campaign. Russell explained, “We’re cutting character teasers for [the actors] to roll out on their Facebook platforms, their Twitter platforms, popularizing the contests that they’re going to be picking the winners on. We’re taking these pre-existing fan bases and culling off of those to get fans to come to us.
“The actors are remarkably responsive to it,” he continued, “because it’s a chance for them to communicate directly with the people that are their fans. It helps them tear down the barriers that have existed between stars and a traditionally distant public, and share their work in an unmitigated way.”
For example, “Last Rites” has two dedicated websites, www.lastritesfilm.com and www.whokilledthedwarf.com, featuring exclusive character-driven content to promote the film. On the latter site, Horsethief put a trailer introducing fans to the Dwarf, the character played by Dinklage in “Last Rites.” The site had generated more than 100,000 page views a week after its soft launch with little promotion.
Also through the internet, Horsethief is running a songwriting contest, where fans can submit original songs and vote for their favorite. Yoakam will announce the winner, which will be used in “Last Rites’” official trailer.
Clients:
Dave Matthews Band
OAR
SOJA
Trey Billie
Joe Lawlor
Candyman187
TZGhettoPhysicsLast Rites
E-SWeet Nothings
Nenna Yvonne
Tiller Russell
Horsethief Pictures
Social Media and Online Marketing.
January 5th, 2012 admin We drive Traffic for Artists and Feature films.
Stats and Career Highlights
January 31st, 2012 admin 2000 VH1 Best Artist website Award for Dave Matthews band
2001 Cannes film festival Award Best website Intro Movie
2002 David Grey Multi Platinum Album-Flash
2003 Midem Net Award Website of the Year
2004 Marketing Award
2005 O.A.R Rockumentary
2006 Dj Dan World Tour Video
2007-2008 Dave MAatthews Band Studio Album Website- 22 million views No errors, Maxxum Magazine Top 100 Websites
2009 Marketing Director, Designer, Trailer Editor for Feature film, Last Rites of Ransom Pride, Viral Campaign, 1.2 Million Unique Page views
2010 Marketing director, Web deisgner Music Video Director, Feature Film GhettoPhysics, 1.7 Million Hits 683k in 22 days.
2011 Marketing Director, editor, web deisgner, marketing edenFX, Song and Music Video with Snoop Dogg, Co-writing, Major Label Artsit, Ghost Writing.
2012 Artist Management, Trey Billie, Nenna Yvonne, TZ, and More… Creation of Hits Enterprises.
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